In March 2019, Li came to Guangzhou Angang International Trading Co., LTD. (hereinafter referred to as Angang) to serve as general manager and Party branch secretary.Li Xuezhi, who was born in the 1980s, is a practical person who thinks, works and gets things done.At the very beginning of his tenure, Li Xuezhi immediately went deep into the grassroots and customers, making multiple visits and surveys, on the one hand to understand the basic situation of the company, on the other hand to listen to the voice of customers.Everywhere he went, Li xuezhi listened carefully to the opinions and suggestions from all sides and kept thinking about the development direction of Guangzhou Anshan Iron and Steel.
After deep thinking, Li Xuezhi proposed specific working methods for the reform of salary mechanism: give full play to the guiding role of performance appraisal, take sales volume and profit as the important content of appraisal, and use measurable quantitative indicators to carry out appraisal, striving for fairness and justice, and realizing that employees’ income can be increased or decreased.
In the face of the severe external market situation, Li Xuezhi led the management team to make clear the working idea of taking channels and services as the starting point to develop the market with all one’s strength.In terms of channels, Li Zhixue and his team members focused on the sales targets of key industries, customers and products. By re-organizing the customer groups in south China, they established a direct supply user group with strategic users as the core, re-graded and classified the customers, and adopted different channel management strategies for different varieties.Protect customers who develop channels in new areas and share benefits within a certain period;Through innovation of service mode and extension of service chain, warehouse is set up beside customers to meet customers’ habit of picking up goods and improve customers’ feeling.Actively promote one-stop customer manager service, joint production and technical personnel to do a good job before, during and after sales service, fulfill the promise of goods arrival;By simplifying the objection processing process, the average objection processing time will be shortened from 30 days to 17 days in 2020.
Under the joint efforts of Li xuezhi and his team, The performance of Guangzhou Angang Steel Group has improved significantly for two consecutive years.In 2020, The sales volume of Guangzhou Anshan Iron and Steel Co., Ltd. will reach 156% of the target value, and the profit will reach 155% of the annual target value.
Looking ahead to 2021, Li said: “The COVID-19 epidemic in 2020 has not knocked us down, but enhanced our ability to solve difficult problems.In 2021, we will continue to take channels and services as the starting point to forge ahead for the realization of marketing strategic goals.
